Distribution Alliance Takes Shape
Greenlam Industries has reached a significant distribution agreement with Ultima, establishing them as our exclusive New Zealand partner. This collaboration merges Greenlam’s extensive laminate collection with Ultima’s deep understanding of the New Zealand market and established reputation in premium surface solutions.
Ultima: A New Zealand Success Story
Based in New Zealand, Ultima provides exceptional laminate, veneer, and bespoke surface materials to the country’s design and construction sectors. Their clientele spans architects, designers, construction companies, and homeowners nationwide. The company has quickly distinguished itself through its dedication to sustainability, premium quality, and forward-thinking design.
“Crafting Sustainable Luxury for New Zealand” represents Ultima’s core philosophy, highlighting their balance between beautiful products and environmental responsibility. They emphasise locally sourced materials and regional production to ensure all offerings meet rigorous ecological standards.
Streamlined Logistics & Delivery Network
The partnership leverages Ultima’s sophisticated distribution capabilities. Their integrated approach combines international procurement, manufacturing facilities, and a streamlined logistics network to guarantee efficient delivery throughout New Zealand. With headquarters in Auckland, they offer rapid fulfilment, stringent quality checks, and flexibility for custom orders.
Customers benefit from Ultima’s comprehensive service model, which consolidates procurement, manufacturing, and delivery under one roof. This integration simplifies project management while maintaining quality standards across residential renovations and large-scale commercial developments alike.
Premium Materials Now Available
New Zealand customers now gain exclusive access to Greenlam’s comprehensive range through Ultima. Their expanded catalogue features high-pressure laminates (HPL), specialised anti-fingerprint AFX surfaces, and premium solid timber & timber veneer options that provide sophisticated, versatile finishes for diverse design applications.
The international recognition of Greenlam products stems from their exceptional durability, innovative designs, and practical advantages including antimicrobial protection, scratch resistance, and fire safety compliance. These qualities position Ultima to exceed expectations in both aesthetic appeal and functional performance.
Client Relationships & Industry Standing
Within New Zealand’s competitive construction and design marketplace, Ultima has established a strong presence through reliable product delivery and customised solutions. They serve diverse clients including prominent architectural firms, interior designers, commercial builders, and individual homeowners.
Ultima functions beyond traditional supply roles, serving as a true design partner. Their specialists engage deeply with clients, offering technical expertise, tailored recommendations, and continuous project support from concept through completion.
Eco-Conscious Business Practices
Sustainability forms the cornerstone of Ultima’s business model, complementing Greenlam’s environmental initiatives. They actively promote responsible sourcing, local production, and eco-conscious practices. A standout example includes their partnership with saveBOARD, a New Zealand company transforming packaging waste into construction materials.
The innovative betterJOINERY Ultima Laminate line combines saveBOARD’s recycled substrates with Greenlam’s premium laminates to create fully recyclable panels with minimal ecological impact. This groundbreaking product line establishes Ultima as a frontrunner in sustainable surfaces while supporting New Zealand’s environmental objectives.
Superior Standards & Testing
Maintaining premium quality standards remains fundamental to Ultima’s operations, with the Greenlam partnership reinforcing this commitment. Supported by Greenlam’s international certifications, comprehensive testing protocols, and ongoing research initiatives, Ultima delivers excellence, longevity, and dependability across all projects.
Selecting Greenlam products through Ultima means choosing materials with demonstrated performance across challenging global applications. From high-traffic commercial installations to custom residential designs, Ultima consistently delivers superior quality.
Future Outlook & Strategic Direction
The management team at Ultima demonstrates unwavering dedication to partnership, innovation, and long-term sustainability—values that align perfectly with Greenlam’s philosophy. Their continued investment in product development, environmentally responsible practices, and market growth aims to advance New Zealand’s surface solutions industry while upholding the highest standards.
As Greenlam’s official New Zealand distributor, Ultima’s strategic vision and operational capabilities create mutual advantages for both companies and their customers.
This partnership marks a significant development for both organisations, promising collaborative growth, creative solutions, and dedicated environmental stewardship within New Zealand’s architecture and construction sectors. Greenlam proudly welcomes Ultima to our international network as we embark on this promising venture to serve New Zealand’s dynamic market.